PP-White Logo R@1.5x

What’s in a Name?
A Strong Naming Strategy.



Does your company need a new moniker?
Got a product that needs naming?

The best names don’t come like a bolt from the sky. Whether you’re talking Nike or Uber, a great company, brand, or product name is the result of careful strategy and vetting, with just a dash of daring.

If you’re looking for a new name, you may not have months to spend designing a naming process from scratch. Many internal name generation strategies — unfocused brainstorming, naming contests, and so forth — fail to produce unique, memorable names.

That’s where we come in. In our new eBook The Method and Process of Creating a Great Name, we give you a sneak peek into the strategy NameStormers has used to generate hundreds of remarkable brand, product, and business names.

In This eBook, You’ll Find:

  • Naming do’s and don'ts from our expertsNameStormers-Method-Standing-Book-237172207_NewTitleV4b
  • Tips to avoid poor naming strategies
  • Ideas to nurture creativity among team members

We’ll teach you the step-by-step process that helped us come up with names like CarMax®, Angry Orchard®, and Canon Powershot®. And we’ll steer you away from common naming pitfalls, ultimately helping you decide if you need to enlist additional help for your naming project.

Clear the Naming Hurdle

Naming a business or product seems like a cinch — at first. You gather your most creative thinkers to play with words, throw out a few puns, and see what clicks. If you prefer a more democratic route, you hold an employee naming contest instead. Or perhaps you would rather outsource the task by turning it over to an ad agency or an online name generator.

But these naming strategies all have drawbacks — namely, they usually fail to generate truly memorable, legally sound names that speak directly to your audience.

What Are The Best Practices for a Successful Naming Project?

So how do you sidestep these naming pitfalls? You need a process that is thorough, iterative, and conducive to creativity. 


Why is our process so successful? It neither begins nor ends with brainstorming names. Instead, we discuss how our process of going back to the drawing board is a practice that is focused and intentional. And then, we explain our method to vet names for memorability and screen for availability — as many times as it takes.

Allow Us to Give You Our Best Thinking

As experienced name makers, we know that internal name generation sessions are a lot more frustrating than fruitful. Instead of wasting hours racking your brain for just the right name, we suggest you choose a company that has a proven process of name generation. 

Over the years, our company has made every mistake in the book and adapted our model to avoid repeating them. With a diverse portfolio of Fortune 500 companies, startups, and nonprofits alike, we’re confident that we can generate a name that sparkles.